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1Àå SECTION 1
1. The Dynamics of Talk Factor

2Àå SECTION 2
1. Word-of Mouth Marketing over the Long Run -Building and Maintaining the Company Reputation

3Àå SECTION 3
1. The Word-of- Mouth Marketing Blitz
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Good Business Partner YESFORM

º» ¹®¼­ÀÇ ¹Ì¸®º¸±â Å« À̹ÌÁö´Â
¹«·áȸ¿øÀÌ µÇ½Ã¸é º¸½Ç ¼ö ÀÖ½À´Ï´Ù.

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word-of-mouth marketing
jerry r.wilson
¹ßÇ¥ÀÚ ÀÓ ¼º °æ-³² °æ Èñ
contents
section i
the dynamics of talk factor
section ii
word-of mouth marketing over the long
run-building and maintaining the companreputation
section iii
the word-of-mouth marketing blitz.
section i
the dynamics of
the talk factor
chapter 1.what word-of-mouth
marketing is and
what it can do for you
* ±¸Àü ¸¶ÄÉÆÃÀ̶õ?
°³Àε鰣ÀÇ ÀϹÝÀûÀÎ ÀÇ»ç¼ÒÅë °úÁ¤ µî¿¡¼­ ÀϾ´Â
¸»¿¡ ÀÇÇÑ ¸¶ÄÉÆÃ ¹æ¹ý.
* ´©°¡ ±¸Àü ¸¶ÄÉÆÃÀ» ¹è¿ö¾ß Çϳª?
.¸ðµç ºÐ¾ß¿¡¼­ ÀÏÇÏ´Â »ç¶÷µé¿¡°Ô Àû¿ëµÇ¾î¾ß ÇÑ´Ù.
* ±¸Àü ¸¶ÄÉÆÃÀº °­·ÂÇÑ ÈûÀ» °¡Áø °æ¿µ µµ±¸ÀÌ´Ù.
*.±¸Àü ¸¶ÄÉÆÃ¿¡ ´ëÇÑ ÄûÁî
*±ÔÄ¢ 1: ±¸Àü ¸¶ÄÉÆÃÀ» Àß Çϱâ À§Çؼ­´Â ÁÁÀº »óǰ°ú
¼­ºñ½º¸¦ Á¦°øÇؾ߸¸ ÇÑ´Ù
chapter 2.what are your customers
saying about you?
* Á¶Á÷ÀÇ ¼º°ø°ú ½ÇÆÐ¸¦ Á¿ìÇÏ´Â ¿ä¼Ò·Î¼­ÀÇ talk
--talk factor: »ç¾÷ÀÚ¿Í ±×µéÀÇ »óǰ°ú, ¼­ºñ½º¿¡ ´ëÇÑ    (ÀÌÇÏ »ý·«)
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